Updated November 4, 2025: Best Pre Roll selection 

The Pre Roll category has gained momentum, now making up 22.6% percent of all SKU’s in the 76 San Diego county dispensaries. The 2.1% increase has been driven primarily by the emphasis on the Infused Pre Roll market.

Retail Update: Perfect Union opened in late September, March & Ash rebranded two locations (Chula Vista H St and San Diego Fairmont Dr) to Puff-N-Dash, The Cake House acquired Golden State Greens, and STIIIZY acquired both Cannabis 21+ locations. The latter was reported after this report was compiled.

Percentage change at right as compared to January 2025.

Here are the 6 categories and ranking links %

Vape Pens (30.92%)

Pre Rolls (22.64%) 

Flower (20.64%)

Edibles (13.50%)

Concentrates (9.66%)

Beverages (2.64%)  

LARGEST PRE ROLL SELECTION:

CENTRAL SAN DIEGO

BUZZ MISSION VALLEY

LA MESA/EL CAJON

BUZZ CANNABIS UNIVERSITY AVE

LEMON GROVE

OFF THE CHARTS

RAMONA/ESCONDIDO

OFF THE CHARTS

NATIONAL CITY

OFF THE CHARTS

SOUTH BAY

OFF THE CHARTS SAN YSIDRO

VISTA

THE CAKE HOUSE 

ENCINITAS

THE CAKE HOUSE 

LARGEST % DECREASE IN BEST PRE ROLL SELECTION:

CENTRAL SAN DIEGO

THE RESERVE (-39.62%)

LA MESA/EL CAJON

URBN LEAF (-42.60%)

LEMON GROVE

THE BOULEVARD (-23.30%)

RAMONA/ESCONDIDO

RAMONA CANNABIS COMPANY (-23.94%)

NATIONAL CITY

MARKETPLACE OPENED 2025

SOUTH BAY

HERB-N-JOY (-67.92%)

VISTA

COASTAL CANNABIS (-46.49%)

ENCINITAS

THE CAKE HOUSE (-30.16%)