The industry panels with learning opportunities will feature the following experts: Beard Bros, David Bienenstock, Kraig Fox, Mary Jane Gibson, Chris Hanley, Roberta Hanley, Lili Hayes, Kevin Hayes, Randy Lanier, Kanani Mahi, Andy Nguyen, Shavo Odadjian, Tammy Pettigrew, Mitch Pfeifer, Jesse Sebastiani, Dee Sidhu, Jonathan Tucker, and Seth Yakatan.

This year’s opportunities:

Cannabis & Lifestyle Market 

From our very first Cannabis trade show six years ago, Hall of Flowers has been dedicated to supporting the industry while celebrating the culture. Now we’re bridging those worlds in Santa Rosa. Which means for the first time ever, we’re inviting the public to experience the ultimate Cannabis marketplace, with exclusive products, drops and collabs from over 300 of California’s hottest brands. Plus leading names in lifestyle, apparel and accessories that all rep weed culture.

Interactive Art

Let the haters say Cannabis makes you lazy, we know getting lit actually makes you and your friends want to experience something new, interesting, surprising, engaging, and exciting—or better yet all of those rolled together. So we’ve partnered with Exploding Kittens and Joking Hazard to create interactive art installations specially designed to appeal to those in an elevated state of mind.

‘A Taste of Sonoma Culinary Experience’ presented by Sonoma Hills Farm

Featuring: Chris Cosentino, Preeti Mistry, Kim Alter, Mason Hereford, Donnie Masterton, Solomon Johnson, BJ Smith, Wendy Zeng.

‍With their beautiful farm and headquarters located just a short drive from the fairgrounds, Sonoma Hills Farm will be our partners in creating an immersive food experience celebrating the intersection of chefs, Cannabis and cuisine. Experience chef-driven demos and education from multiple James Beard Award nominees, Top Chef contestants, and Michelin Star winners.
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You can pre-book a sit-down, farm-to-table dinner from Chef Telmo Faria and Uma Casa restaurant, served right in the heart of the expo! (Separate ticket required—more info here)

ICONOCLASTS Speaker Series

The highest impact conversations in Cannabis happen at Hall of Flowers, as part of our ICONOCLASTS Speaker Series. Bringing together leading voices from the industry, culture, art, cuisine, cultivation and more, we’ve hosted everyone from Gary Vee to Chelsea Handler. Confirmed speakers for our ‘September Market’ include Anna Willey (CAM), Ted Lidie (Alien Labs), Neema Samari (CBX), Nina Parks (Equity Trade Network), Task Rok (Highly Educated), Brett Feldman (Wonderbrett) and Caleb Counts (Connected). With more high-impact speakers to be announced soon.

Charity Art Gallery

We’ve partnered with the non-profit Freedom Grow to curate a gallery featuring artwork from non-violent people currently incarcerated for Cannabis, plus additional artists from the community. All funds raised through the gallery will support Freedom Grow’s prisoner and family outreach, including their ongoing advocacy to end Cannabis prohibition and release all non-violent offenders.

Live Music

While we’ll always consider Cannabis to be the ultimate ‘headliner’ at Hall of Flowers, live music and DJs will be integrated into the event on multiple stages. Because what’s a weed festival without a killer soundtrack? Check back frequently as we will soon begin to announce confirmed music acts,

The Northern California Experience

The Northern California Experience will celebrate the legacy growers that made California Cannabis famous, with Woody Harrelson’s the WOODS dispensary and lounge serving as the centerpiece.

‍“I look at Cannabis the same way I look at food or anything else I’m going to put into my body,” Woody Harrelson explains. “I want the healthiest, highest quality, most Earth-friendly option available, which means sourcing sungrown, soil-nourished outdoor Cannabis from small-scale family farms. That’s what I personally enjoy, and it’s what we’re proud to feature at the WOODS. So we’re thrilled to be partnering with Hall of Flowers to highlight legacy growers and brands as part of the Northern California Experience.”

Ride & Games

Sure, you’ve been high before, but have you ever been high AF on the top of a ferris wheel overlooking the ultimate weed fest? Call us old school, but we think if you’re going to get a big crowd massively lit at the fairgrounds, you’ve got to have a few old-school carnival rides and attractions to make the vibe.

Glassblowing Demos

Ever marvel at a beautiful piece of functional glass art and wonder how exactly that pipe, bong, or dab rig came to life? Well, there’s no better way to learn the answer than by watching a piece of glass art get made right before your eyes. Legendary artist Jerome Baker will be curating an art glass expo featuring gallery-level work and live demos from some of the scene’s most talented and sought after glassblowers.

List of Exhibitors